ABOUT US

ACOB is a Scientific Marketing Company for the North American Trade Show and Events Industry.

ACOB started operations in 1992 becoming quickly one of the leading registration firm in the Mexican industry, serving events all across the country with an unparalleled set of solutions. We firmly believe in the fact that events should be a platform for creating business and networking opportunities. This core belief is what has led us to become a catalyst in the industry setting us apart from our competitors. We pride ourselves in producing our homegrown technology which makes our way of doing business innovative, easy and safe.

We structure a tailor fit, complete outsourcing solution and accompany you every step of the way to impulse business among your audience and exhibitors. With ACOB, you will enjoy web-based solutions that offer intelligent programming, intuitive survey management, up-to-the minute on-line floor information and an ever-evolving array of value added services.

ACOB is recognized as a tech-visionary pioneer being first in Mexico to offer:

      • Local Area Networks and barcodes for registration in early 90’s.
      • On-line Registration pages in late 90´s
      • Web 2.0 smart event management software in 2003.
      • On-line and On-site registration synchronization during show days.
      • Up-to-the-minute on-line and on-site consolidated reporting capabilities in 2006.
      • Business Intelligence services (Data Mining) in 2010.
      • Internet Marketing services in 2011.        

ACOB’s owners had recently bought NEWLINK EVENTS, INC. an Ontarian Registration Company to extend its services to Canada and the Northeast area of the United States. NEWLINK EVENTS, INC is member of the International Association of Exhibitions and Events (IAEE) and the Canadian Association of Exhibition Management (CAEM).

Currently our solutions are oriented to three strategic areas:

DATA COLLECTION

These services are intended to get data, months or even years ahead, during and after the show. Data is “the asset” generated by the show, but in order to turn it useful, proper means are needed for collection. Our data collection services are:

  • On-line Registration
  • On-site Registration
  • Lead Retrieval for Exhibitors
  • Session Tracking

BUSINESS INTELLIGENCE (DATA MINING)

Raw Data is not meaningful without proper procedures to turn it into usable information. The goal is to identify behavioral patterns, profiles and build predictive models intended to attract more visitors and buyers to the show with high chance of business making with exhibitors. Our business intelligence services are:

  • Attendee Segmentation and Profiling
  • Attendee Global Analysis
  • Key Perfomance Indicators (KPI) Definition
  • Attendde Behavioral Analysis

 

INTERNET MARKETING

Thousands and even millions of potential visitors of your show are searching for solutions every day in the Web, the goal is to attract strategically targeted customers to meet and make business with your exhibitors. Our internet marketing solutions are:   

  • Search Engine Optimization
  • E-Mail Marketing